News

During the press conference at the Microsoft Worldwide Partner Conference, Doug Kennedy (Vice President, Microsoft Dynamics Partners) recognises Cronos as the exemplary Microsoft Dynamics Partner in EMEA.

Last night, Doug Kennedy discussed Microsoft’s plan to help Microsoft Dynamics partners capitalize on customers’ growing need for vertical solutions. When asked what the true business value to the Microsoft Dynamics Partners is, he responded:

"Microsoft provides two key avenues for additional revenue and profit for our partners. First, we engage with our key ISVs through the Certified for Microsoft Dynamics (CfMD) program to create a deep vertical solution for their customers. This approach shows a higher win rate and a more efficient sales process. Second, we expand their solutions by integrating additional Microsoft products. For example, we enable ERP partners to sell CRM, SharePoint partners to sell CRM, and CRM partners to sell ERP. The ability to provide a more comprehensive solution is compelling to potential customers.

In fact, companies such as Hitachi and CRONOS are doing both, delivering vertically focused ERP and CRM solutions to better differentiate themselves and accelerate their growth, despite the economic downturn."

Read the entire interview with Doug Kennedy following the press conference on the Microsoft website